Advertisement is the key to the success of any business. You need to make sure that your brand is seen by as many people as possible. Many companies turn to branded promotional gifts to boost awareness of their logo and name. These items are printed, stamped, or otherwise marked with the identifying information of the company producing them. You have many options for branded gifts, but not all of them are equal. Here are five ways offering employees and loyal fans custom branded scarves could provide a range of benefits to your brand. 1. Get Unique Scarves are an unusual branded item that can be custom made with the colors and designs of your brand. Most branded gifts consist of small items like pens or mouse pads because these products are inexpensive to purchase in bulk. Scarves cost a little more to produce, but they will help you stand out from the competition. When building your brand, you must use the most unique approach as possible. 2. Employee Incentives Workers and team members that go above and beyond their job description should be rewarded. Consider a nice warm scarf if you want to give them a gift they’ll love. High quality items like scarves also can be used a prizes for contests. These items are great for raising employee morale and inspiring them to give the job everything they have. 3. Free Advertising When someone wears the scarf, everyone they pass on the street will see your logo. This can save money on direct advertising and increase sales or traffic. Repeated use will provide much need exposure for your brand. Useful items like scarves tend to provide a bigger brand boost in the long run because they stay in use for months or years, unlike a pen that is tossed out when the ink runs dry. 4. Trade Shows Most trade show booths offer inexpensive gifts to bring in visitors. Present a better image to guests by providing high quality gifts like branded knitted supporter scarves. These soft neck warmers give you the best chance of being remembered after the booths have been packed away and the convention hall is empty. 5. Generosity Consider helping your community and advertising your business at the same time by giving branded scarves to a charity that provides children and adults with warm winter clothing. You may end up getting regional or even national news coverage for your generosity.